About Ramli John


Ramli John

Hi there! My name is Ramli. That’s pronounced RAM-LEE, which rhymes with “valley” or rally”. I’m a Toronto-based growth marketing and conversion optimization expert. I help businesses increase their profitability by employing data, analytics and tools to turn more of their website visitors into customers.
I’m a BMath (University of Waterloo) and MBA (Ivey School of Business) grad. After my undergrad, I worked with Java, Pyton and COBOL as a Marketing Systems Analysts at PepsiCo, where I developed high-profile analytics tools for the marketing team. After my MBA, I founded several startups and worked as the head of marketing for tech companies in Toronto, San Francisco and New York.
I’m currently the Managing Director and co-founder of Idea 51, a data-driven, user-centric conversion optimization and web/mobile design agency. We’ve worked with established brands such as Adobe, Nikon and Telus to fast-growing e-commerce startups.
When I’m not optimizing websites or exploiting data-driven routes to increase the profits of my clients, you can find me rock climbing, writing or riding my motorcycle.
I also love helping other entrepreneurs and marketers. You can schedule a free 30-minute call with me, send me a short note to hello [at] ramlijohn.com or Tweet at @RamliJohn. Come say hi :).



BMath (University of Waterloo) & MBA (Ivey School of Business)

Ramli City


Toronto, Canada

Let’s connect. Send me a connection request on LinkedIn or follow me on Twitter.


Digital marketing experience


Coffees Consumed in 2016
  • "After weeks of thought and brain-storming we needed an objective yet professional mindset to help us with our growth problems; Ramli did that perfectly."
    Ittay Ittay Hayut - Co-founder at Hoopo
  • "I had some ideas that I wanted to talk out regarding growth in my startup. Ramli understood my perspective and added new insight that helped me see things from a different angle. He's the guy to talk to about growth."
    Steven Santos Steven Santos - Co-founder and Growth at Airdo
  • "Ramli expanded the growth possibilities of my current business by just giving me actionable next steps to follow and sharpened my vision. Thanks!"
    Till Carlos Till Carlos- CEO at Relodeck ApS
  • "Ramli provided a lot of useful and encouraging feedback, and also gave direct advice on what to do next for my company."
    Denis Denis Gorbachev - CEO at Spire
  • "Clarity is the ultimate growth hack. And that’s what Ramli helped me to get more of in our call."
    Sunni Sukumar Sunni Sukumar - CMO at TuningIntoTheOne.com
  • "Ramli gave me some very valuable advice for my company. He helped me with simplifying my launch, where to focus my efforts and how to save on my costs!"
    Keenan Jones Keenan Jones - COO at Credit-Aid Software
  • "Ramli was superb at understanding where I am with my business and gave some excellent advice and tips on next steps."
    Sharif Sharif Bouktila - CEO at Sapro Solutions / Edinburg, Ireland
  • "Ramli offered and delivered great suggestions on how to acquire new users."
    Anand Patel Anand Patel - Founder and CEO at InterviewDrill
  • "Ramli was very helpful in providing advice regarding user acquisition."
    Yishi YishiFounder at Wikispective
  • "Ramli was really helpful and gave me some good ideas of what I should be doing next. Great mentor and great advice."
    Isaac Isaac Vigil - Founder at Near TokyoOn
  • "Ramli provided amazing advice that was completely new to me. He understood the position I was in and give me useful and practical steps I could take."
    Marlon Misra Marlon Misra - Product Manager at The Climate Corporation
  • "Ramli provided me with good questions to stir my information and help me come up with great insight and clarity."
    Pat Garcia Pat Garcia - Raleigh-Durham, North Carolina
  • "Ramli was very helpful and a great listener. I definitely have a couple really strong take-aways which are going to make me more successful in my product validation."
    Ashley Ashley Asue - CEO at Glasshouse Inventory
  • "Ramli unmistakably has the startup/entrepreneur mindset, and I'm sure could apply that to almost any topic."
    rhys Rhys Arkins - Founder at Key Location
  • "Ramli was very helpful in giving advice about the best strategy to grow my startup idea."
    Wilbert Wilbert Liu - Yogyakarta, Indonesia

Ramli John Speech

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