I help SaaS companies acquire, convert and retain more paying customers.

SaaS Customer Acquisition, Conversion and Retention

  • "Ramli helped me by providing advice on how to build a double sided marketplace. His insights were incredibly useful and helped me define my next steps."
    Bryn Bryn Jones - Co-founder at GrowSumo (Y Combinator S15)
  • "Clarity is the ultimate growth hack. And that’s what Ramli helped me to get more of in our call."
    Sunni Sukumar Sunni Sukumar - CMO at TuningIntoTheOne.com
  • "Ramli was able to see the 'big picture overview' of my product idea and help refine what the value proposition and benefits are. He also helped me identify key questions for customer development."
    Sunny Sunny Shao - Toronto, Canada
  • "Ramli was super helpful. I laid out our issue, our options, and they advised on the best approach, as well as came up with a new, super viable option that we did not think about."
    Jonathan Gillon Jonathan Gillon - Founder and CEO at Roost
  • "Ramli provided me with creative ideas and is a very numbers-oriented individual. He took the extra step of providing me with an intro, and I am grateful!"
    Andrei Andrei Ismail - Co-founder at ProgrammerFitness.com
  • "Ramli asked key questions to better understand the issue with my startup, then provided great feedback and direction"
    Ramzi Ramzi Zahra - Sydney, Australia
  • "Ramli provided excellent marketing insights. It is clear that he is talented and knowledgeable marketer."
    Jordan Brown Jordan Brown - Founding Partner at MedPilot Inc.
  • "Ramli was very helpful in helping me to focus on the right channels and provided some insightful advice."
    Toavina Toavina Andriamanerasoa - COO and Founder at HighSkillPro.com
  • "Ramli was super friendly and passionate about discussing my startup, MusicBox. He asked insightful questions and offered advice that we'll literally start using today."
    Dave Dave Marcello - Co-founder and CEO at MusicBox
  • "Ramli was really helpful and gave me some good ideas of what I should be doing next. Great mentor and great advice."
    Isaac Isaac Vigil - Founder at Near TokyoOn
  • "Ramli offered some excellent advise on making my startup leaner in the early phases. He was very enthusiastic, helpful and inspirational. I highly recommend talking with this guy!"
    James Barnby James Barnby -
  • "I had some ideas that I wanted to talk out regarding growth in my startup. Ramli understood my perspective and added new insight that helped me see things from a different angle. He's the guy to talk to about growth."
    Steven Santos Steven Santos - Co-founder and Growth at Airdo
  • "Ramli provided a lot of useful and encouraging feedback, and also gave direct advice on what to do next for my company."
    Denis Denis Gorbachev - CEO at Spire
  • "Ramli was superb at understanding where I am with my business and gave some excellent advice and tips on next steps."
    Sharif Sharif Bouktila - CEO at Sapro Solutions / Edinburg, Ireland
  • "Ramli provided me with good questions to stir my information and help me come up with great insight and clarity."
    Pat Garcia Pat Garcia - Raleigh-Durham, North Carolina

Ramli John

I help SaaS companies accelerate and scale their MRR.


You need more quality traffic to your website. Or maybe you have traffic, but they’re not signing up for a free trial or a demo. I can help you with your acquisition strategy.



You have users who sign up for free trials or request a demo, but they’re not turning into customers. I can help convert more free trial users and demos into customers.


You have paying customers. But after spending so much on marketing and sales, the customers you have nurtured and converted are churning. I can help you retain more paying customers.


Acquire More Leads

Maybe you’re looking for more quality traffic to your website and landing pages. Or maybe you do have quality traffic but it’s not turning into demos, and free trial signups like you need it to.

How I can help with lead and demand generation:

  • Building a content creation and distribution strategy
  • Creating landing pages for gated content downloads and free trials
  • Launching and optimizing paid ads to drive quality traffic to your website
  • A/B testing and conversion optimization for your website and landing pages

Convert More Free Trials and Leads Into Customers

Users are signing up for your free trial. But you have a huge drop off between free trial signups and active free trial users. Your free trial to customer conversion is even worse.

How I can help get more paying customers:

  • Implementing a customer success strategy and plan
  • Crafting onboarding emails (behaviour based or a set workflow)
  • Optimizing and A/B testing your onboarding process

SaaS Funnel


Retain Paying Customers and Reduce Churn

Congrats! You’ve got paying customers.
One problem – they stop paying after a few months. Churn is killing your cash flow. What’s the point of spending a lot on your marketing and sales to acquire a customer, and then lose them after a few months?

How I can help reduce your churn and turn your customers into evangelist:

  • Executing and organizing instructional webinars
  • Crafting an email series to communicate your product’s value and improvements
  • Building a customer success strategy and plan

Why Hire Me?

  • I get results — I’ve generated $4.8MM in the inbound sales pipeline for a B2B SaaS client after leading a four-person marketing team to run a marketing partnership webinar series.

  • I have a software developer background —I have a BMath Comp Sci from University of Waterloo. I’m comfortable working with HTML, Javascript, Ruby on Rails, PHP and more. So, whipping together a landing page is a piece of cake for me.

  • I know your business, customers, and competitors — I’ve led marketing teams for VC-funded B2B SaaS company in San Francisco, New York, and Toronto. I’ve spent thousands of hours reading, writing and talking about SaaS.

  • I’m all about data and analytics — I used to be the marketing systems analyst for PepsiCo, managing and creating analytics systems for billion dollar products.

  • I know the tools you’re using – I’m certified in Hubspot, Google Analytics and Google Adwords.

Analytics Certified      Inbound     Adwords Certified

Ramli John Speech

Ready to accelerate your MRR growth?

Just one more step to growth strategies, conversion optimization tips, and stuff that gives you a competitive advantage over others....every week....via email.

I know, I know. Annoying right? But...

I only write at most 1 post per week to make it REALLY good. With the infrequency of my posts, you will likely miss them unless you join my newsletter

Want more detailed and in-depth guides on growth?

I only write at most 1 post per week to make it REALLY good. With the infrequency of my posts, you will likely miss them unless you join my newsletter