About Ramli John


Ramli John

Hi there! My name is Ramli. That’s pronounced RAM-LEE, which rhymes with “valley” or rally”. I’m a Toronto-based growth marketing and conversion optimization expert. I help businesses increase their profitability by employing data, analytics and tools to turn more of their website visitors into customers.
I’m a BMath (University of Waterloo) and MBA (Ivey School of Business) grad. After my undergrad, I worked with Java, Pyton and COBOL as a Marketing Systems Analysts at PepsiCo, where I developed high-profile analytics tools for the marketing team. After my MBA, I founded several startups and worked as the head of marketing for tech companies in Toronto, San Francisco and New York.
I’m currently the Managing Director and co-founder of Idea 51, a data-driven, user-centric conversion optimization and web/mobile design agency. We’ve worked with established brands such as Adobe, Nikon and Telus to fast-growing e-commerce startups.
When I’m not optimizing websites or exploiting data-driven routes to increase the profits of my clients, you can find me rock climbing, writing or riding my motorcycle.
I also love helping other entrepreneurs and marketers. You can schedule a free 30-minute call with me, send me a short note to hello [at] ramlijohn.com or Tweet at @RamliJohn. Come say hi :).



BMath (University of Waterloo) & MBA (Ivey School of Business)

Ramli City


Toronto, Canada

Let’s connect. Send me a connection request on LinkedIn or follow me on Twitter.


Digital marketing experience


Coffees Consumed in 2016
  • "Ramli offered and delivered great suggestions on how to acquire new users."
    Anand Patel Anand Patel - Founder and CEO at InterviewDrill
  • "Ramli helped me define what channels were available for growth, and which top three that I should focus on to maximize my intended outcomes."
    Lars King Lars King - Founder at DailyMeditation.co
  • "Clarity is the ultimate growth hack. And that’s what Ramli helped me to get more of in our call."
    Sunni Sukumar Sunni Sukumar - CMO at TuningIntoTheOne.com
  • "Ramli helped identify new avenues to pursue as we work to launch our new product."
    Dave Ramos Dave Ramos - New York
  • "Ramli helped me talk through some challenges I was having at my fast-growing company and identified key areas to focus on."
    Lana Lingbo Lana Lingbo - Marketing Director at Teikametrics
  • "Ramli was superb at understanding where I am with my business and gave some excellent advice and tips on next steps."
    Sharif Sharif Bouktila - CEO at Sapro Solutions / Edinburg, Ireland
  • "I needed to soundboard some ideas on growth strategies for my new business. One of the things we discussed was content creation. Ramli provided insight on his experience with video versus webinars. The rationale he shared was exactly what I was looking for!"
    Jason Perez Jason Perez - Principal at Red Bird Agency
  • "I spoke with Ramli to talk about Growth Marketing for my company. He is very knowledgeable, and provided some great insights."
    Grant Sernick Grant Sernick - CEO and Co-founder at LoyolyPRO
  • "After weeks of thought and brain-storming we needed an objective yet professional mindset to help us with our growth problems; Ramli did that perfectly."
    Ittay Ittay Hayut - Co-founder at Hoopo
  • "Ramli provided me with good questions to stir my information and help me come up with great insight and clarity."
    Pat Garcia Pat Garcia - Raleigh-Durham, North Carolina
  • "Ramli was very useful in helping me evaluate the alternatives that bring the most learning opportunities about the customer with the least effort. I definitely recommend talking with Ramli."
    Renato Almeida Renato Almeida - Product Manager at Ultimate Software
  • "Ramli was very helpful in drilling down on the customer motivations for using the service, challenging and testing some assumptions. "
    Appu Appu Ruby - Melbourne, Australia
  • "Ramli expanded the growth possibilities of my current business by just giving me actionable next steps to follow and sharpened my vision. Thanks!"
    Till Carlos Till Carlos- CEO at Relodeck ApS
  • "Just talking to Ramli helped me find focus for my business. I usually want to go in every direction, but he grounded me and suggested some simple ways to test my product. He's a real Lean guy. Listen to him, it'll make a huge difference!"
    Violeta Violeta Nedkova - Co-founder at Amazemeet
  • "Ramli offered some excellent advise on making my startup leaner in the early phases. He was very enthusiastic, helpful and inspirational. I highly recommend talking with this guy!"
    James Barnby James Barnby -

Ramli John Speech

Schedule a Free 30-Minute Call With Me

No catch. No sales pitch. Just one entrepreneur and marketer helping another.

Just one more step to growth strategies, conversion optimization tips, and stuff that gives you a competitive advantage over others....every week....via email.