I help SaaS companies acquire, convert and retain more paying customers.

SaaS Customer Acquisition, Conversion and Retention

  • "Ramli was very helpful in drilling down on the customer motivations for using the service, challenging and testing some assumptions. "
    Appu Appu Ruby - Melbourne, Australia
  • "After weeks of thought and brain-storming we needed an objective yet professional mindset to help us with our growth problems; Ramli did that perfectly."
    Ittay Ittay Hayut - Co-founder at Hoopo
  • "Ramli provided excellent marketing insights. It is clear that he is talented and knowledgeable marketer."
    Jordan Brown Jordan Brown - Founding Partner at MedPilot Inc.
  • "Ramli was very helpful and a great listener. I definitely have a couple really strong take-aways which are going to make me more successful in my product validation."
    Ashley Ashley Asue - CEO at Glasshouse Inventory
  • "Just talking to Ramli helped me find focus for my business. I usually want to go in every direction, but he grounded me and suggested some simple ways to test my product. He's a real Lean guy. Listen to him, it'll make a huge difference!"
    Violeta Violeta Nedkova - Co-founder at Amazemeet
  • "I needed to soundboard some ideas on growth strategies for my new business. One of the things we discussed was content creation. Ramli provided insight on his experience with video versus webinars. The rationale he shared was exactly what I was looking for!"
    Jason Perez Jason Perez - Principal at Red Bird Agency
  • "Ramli was very helpful in providing advice regarding user acquisition."
    Yishi YishiFounder at Wikispective
  • "Ramli was superb at understanding where I am with my business and gave some excellent advice and tips on next steps."
    Sharif Sharif Bouktila - CEO at Sapro Solutions / Edinburg, Ireland
  • "Ramli offered some excellent advise on making my startup leaner in the early phases. He was very enthusiastic, helpful and inspirational. I highly recommend talking with this guy!"
    James Barnby James Barnby -
  • "Ramli provided amazing advice that was completely new to me. He understood the position I was in and give me useful and practical steps I could take."
    Marlon Misra Marlon Misra - Product Manager at The Climate Corporation
  • "Ramli helped me define what channels were available for growth, and which top three that I should focus on to maximize my intended outcomes."
    Lars King Lars King - Founder at DailyMeditation.co
  • "Ramli gave some very helpful pointers. Talented guy, great listener, and perceptive insights. I'd recommend him to anyone!"
    Lewis Lin Lewis Lin - Seattle, Washington
  • "I spoke with Ramli to talk about Growth Marketing for my company. He is very knowledgeable, and provided some great insights."
    Grant Sernick Grant Sernick - CEO and Co-founder at LoyolyPRO
  • "Ramli was really helpful and gave me some good ideas of what I should be doing next. Great mentor and great advice."
    Isaac Isaac Vigil - Founder at Near TokyoOn
  • "I had some ideas that I wanted to talk out regarding growth in my startup. Ramli understood my perspective and added new insight that helped me see things from a different angle. He's the guy to talk to about growth."
    Steven Santos Steven Santos - Co-founder and Growth at Airdo

Ramli John

I help SaaS companies accelerate and scale their MRR.


You need more quality traffic to your website. Or maybe you have traffic, but they’re not signing up for a free trial or a demo. I can help you with your acquisition strategy.



You have users who sign up for free trials or request a demo, but they’re not turning into customers. I can help convert more free trial users and demos into customers.


You have paying customers. But after spending so much on marketing and sales, the customers you have nurtured and converted are churning. I can help you retain more paying customers.


Acquire More Leads

Maybe you’re looking for more quality traffic to your website and landing pages. Or maybe you do have quality traffic but it’s not turning into demos, and free trial signups like you need it to.

How I can help with lead and demand generation:

  • Building a content creation and distribution strategy
  • Creating landing pages for gated content downloads and free trials
  • Launching and optimizing paid ads to drive quality traffic to your website
  • A/B testing and conversion optimization for your website and landing pages

Convert More Free Trials and Leads Into Customers

Users are signing up for your free trial. But you have a huge drop off between free trial signups and active free trial users. Your free trial to customer conversion is even worse.

How I can help get more paying customers:

  • Implementing a customer success strategy and plan
  • Crafting onboarding emails (behaviour based or a set workflow)
  • Optimizing and A/B testing your onboarding process

SaaS Funnel


Retain Paying Customers and Reduce Churn

Congrats! You’ve got paying customers.
One problem – they stop paying after a few months. Churn is killing your cash flow. What’s the point of spending a lot on your marketing and sales to acquire a customer, and then lose them after a few months?

How I can help reduce your churn and turn your customers into evangelist:

  • Executing and organizing instructional webinars
  • Crafting an email series to communicate your product’s value and improvements
  • Building a customer success strategy and plan

Why Hire Me?

  • I get results — I’ve generated $4.8MM in the inbound sales pipeline for a B2B SaaS client after leading a four-person marketing team to run a marketing partnership webinar series.

  • I have a software developer background —I have a BMath Comp Sci from University of Waterloo. I’m comfortable working with HTML, Javascript, Ruby on Rails, PHP and more. So, whipping together a landing page is a piece of cake for me.

  • I know your business, customers, and competitors — I’ve led marketing teams for VC-funded B2B SaaS company in San Francisco, New York, and Toronto. I’ve spent thousands of hours reading, writing and talking about SaaS.

  • I’m all about data and analytics — I used to be the marketing systems analyst for PepsiCo, managing and creating analytics systems for billion dollar products.

  • I know the tools you’re using – I’m certified in Hubspot, Google Analytics and Google Adwords.

Analytics Certified      Inbound     Adwords Certified

Ramli John Speech

Ready to accelerate your MRR growth?

Just one more step to growth strategies, conversion optimization tips, and stuff that gives you a competitive advantage over others....every week....via email.